BIHU case · 2026 HK Chinese Enterprises Association Table Tennis Invitational

BIHU · HONG KONG TRAILS

A sports event operator built from the trails

Bihu founded Feixin Sports and BIHU Cultural Tourism, planning and delivering 100+ major races — tying Hong Kong ridgelines, corporate offsites, and the running community into one operation.

Founder

Bihu

Bihu

Founder & CEO · ultra trail runner

Bihu founded Feixin Sports and BIHU Cultural Tourism, and has planned and delivered 100+ major sports events.

  • Helan Mountain 120 km, Hook Road — group champion
  • Jinhua 100 km trail race — women's champion

“Every drop of sweat counts. I push hard for trail training that is tough — and safe.”

Tiger Leaping Gorge Ultra race day

Our running brand

跑山趣Hi Mount

Hi Mount is a crew that likes to run, train, and stay outdoors. Ups and downs on the course feel a lot like life — we take both.

We keep putting on races that are fun, solid, and a little warm. More sun on the calendar. More good miles.

For many runners it is home base and a training camp: skill sessions, recovery work, community runs, charity days. Members sit across China. On the mainland alone, tens of thousands follow the brand.

Upcoming races

We surface race posts from sister company Feixin Sports — Channels「FashionSports」and Xiaohongshu — plus the official entry banner above. Always check Feixin’s latest notice before you register.

Tiger Leaping Gorge race

Yunnan · 18 Oct 2026

2026 Tiger Leaping Gorge Ultra

A high-mountain ultra from Feixin Sports. BIHU supports ops and promotion. Course notes, rules, and entry follow Feixin’s official release.

Channels · FashionSportsXiaohongshu · Feixin
MacLehose Trail coast and ridges

Heart · Fire · Family · Fun

  • HeartWe use our heads — and we mean it when we show up.
  • FireYouth fades. The kid who still wants the start line does not.
  • FamilyFrom the small crew to the wider pack — house in order, race in order.
  • FunLife is not only grind. There is trail, distance, and a good laugh.

What we run

Race ops & promotion

Race ops & promotion賽事運營推廣

With associations and partners across China and abroad, we take a race brand from deal table to finish chute — ops, look, and market push under one roof.

DealsRace day opsBrand rolloutVisual kitMarketingPromotion
Brand PR & activations

Brand PR & activations品牌公關活動

Roadshows, creative field days, and mass-participation races — PR and on-site visual that hold up when the crowd arrives.

ConceptsPRBrand storiesDeliveryDesign
Exhibition build

Exhibition build展會搭建

Outdoor stages, LED walls, tourism expos, festival booths — plan it, build it, strike it.

StageOn-siteBooth planDelivery
Corporate team building

Corporate team building企業團建

Custom Hong Kong offsites for finance, AI, internet, biotech, and more. Ridge hikes, light trail challenges, team tasks — rebuild trust and pace outdoors, not in a ballroom.

BriefRoute planSafetyTeam tasksRace-day opsDebrief

Selected races

BIHU race crew
02Tiger Leaping Gorge UltraYunnan · Trail Running
03Shu Road · Qingni Ridge mountain challengeMountain Challenge
04Tongde plateau trail challenge, QinghaiQinghai · Plateau Trail
052025 Liangdang Mountain Bike RaceGansu · Cycling · 2025
06CFTR family trail raceShanghai · Family Outdoor

Clients & media

About BIHU

A sports event company, plain and simple

Founded in 2023, we back national fitness goals, help people get stronger, and help brands show up where it counts. We work with government and well-known companies on channel work, brand upgrades, and cleaner athlete experience.

The crew is lean and race-hardened: clear process, clear service map, sharp visuals. We aim for a finish area that feels careful, calm, and safe. 100+ major races so far — plus our own running brand, Hi Mount.

100+Major sports events
Hi MountOur running brand · 跑山趣
2023Founded in Hong Kong
Heart · Fire · Family · Fun